Coda Brand

2018 - 2025

#branding #graphicdesign #illustration #motiondesign #events #designdirection #advertising #marketing

From 2018 until Grammarly acquired the company in late 2024, I was the brand design lead for Coda. During that time, my design partner, Eddie Lin, and I developed multiple iterations of the visual brand, produced numerous marketing campaigns, events, sub-brands, and more. The images below are a glimpse at the final era of the brand, that we developed several years back to coincide with the launch of Coda 4.0

  • An image of the Cultural Center.

    Excerpts from the latest and final iteration of the Coda (visual) brand guidelines, developed in-house in 2023.

  • In 2024, Coda developed an awesome AI tool called Coda Brain in collaboration with Snowflake. We created the identity and launch materials for the product.

  • An image of the Cultural Center.

    The Coda brand system included several sub-brands. This example is a company that was acquired by Coda, whose existing visual identity was adjusted to fit into Coda’s system.

  • An image of the Cultural Center.

    Documenting Coda’s graphic style, on a fidelity scale from small UI icons to full-bleed illustrations.

  • By the time the company was acquired, we had built up a vast library of icons and illustrations, both static and animated.

  • An image of icons in a grid.

    Some of the icons from the library.

  • Animated illustrations for a Brand Team newsletter.