Enough of this sheet

2019-20

#creativedirection #artdirection #designdirection #productiondesign #brandcampaign #OOH

In 2019, Coda ran its first brand campaign, a quirky, irreverent presentation of its product as an alternative to the outdated landscape of docs and spreadsheets. Coda’s in-house brand team (me and my writer partner/boss, Laura Tsunoda) handled the creative and art direction, and we partnered with a small but mighty studio in New York called Special Guest for the production, which included manufacturing three sets and a one-day studio shoot with a male and female model.

  • An image of the Float House.

    The Sheets scene in a Facebook/Instagram story.

  • An image of The Float House.

    The doc scene in a LinkedIn ad.

  • An image of the Float House.

    The Tabs scene on the Coda landing page.

  • Slides from our pitch to the execs.

  • I tried to document our process on the day of the shoot.

  • Our lovely models, after I masked, retouched, and composited them into the scene.

  • This campaign featured bus and train wraps throughout San Francisco.