Flexport event
design programs
#branding #graphicdesign #designdirection #events #print #digital
2018
In 2018, I developed a comprehensive event design program for Flexport that included digital and print assets. The challenge was to provide Flexport event marketers and recruiters with tailored material for the two types of audiences/events that the company would host or attend–one side of the program would be for events that were meant to attract clients (“Client” program), and the other would be used for events that were meant to attact egineers (“Tech” program) to join the company. The output was a dual-sided menu and accompanying asset library of reproducable, and in some cases, customizable marketing material that included digital ads, physical signage, presenter backdrops, title slides, business cards, flags, t-shirts, one-pagers, notebooks, water bottles, tote bags, posters, and more.