Flexport Brand

2017

#branding #graphicdesign #webdesign #marketing

Shortly after joining Flexport as their first Brand Designer, I developed a new visual identity system for the company. This initiative included redesigning the website, marketing materials (print and digital), company swag, and more. The brand was intended to convey workmanlike dependability and simplicity. It relied on clear typography and photography of shipping infrastructure to invoke the movement of goods and shine a light on the global supply chain.

  • An image of the Float House.

    Excerpts from the Flexport brand guidelines.

  • An image of The Float House.

    Excerpts from the all-hands presentation of the new brand identity.

  • An image of a Flexport software dashboard.

    As part of the rebrand, I worked with the product design leads to reskin various product views, which included adjusting layouts, colors, iconography, and typography.

  • Typography was a central form of expression for the Flexport brand.

  • With nine offices across six countries on three continents, each Flexport office received certain pieces of custom branding.

  • An image of Flexport's web design system.

    Excerpts from the modular web design system, including the Flexport home page, blog article, careers page, and landing page for the sub-brand Transmission.

  • An image of brand guidelines for Tranmission, a Flexport sub-brand.

    Identity for Flexport’s sub-brand electronic logging device (ELD) and portage (trucking) app, Transmission.

  • Packaging design for the Transmission ELD.

    Packaging design for the Transmission ELD.