Facebook Gifts

#iconography #UI

2011-2013

As a Jr. Designer, I worked on the very small team that developed the mobile gifting app Karma. In 2012, our product was acquired by Facebook (before they closed on Instagram, making it Facebook’s largest acquisition to date), and we rebuilt the experience on Facebook (both desktop and mobile) for the short-lived Facebook Gifts feature. My responsibilities included designing the iconography that would serve as the product’s de facto identity and creating specific views within the experience.

  • An image of the Float House.

    If you were on Facebook (in North America) around 2012-2014, you probably saw one of my little cake icons next to your friends’ profile images on their birthday.

  • An image of the Facebook Gifts experience.

    Gift cards were a popular gift, and sending an iTunes gift card came with the ability to recommend content to include with the gift.

  • An image fromt the Facebook Gifts desktop checkout flow.

    Part of the checkout flow that included the ability to send a custom message, schedule the delivery, and share on the recipients timeline.

  • An image from Facebook Gifts for sending alcohol.

    Sending alcohol presented the unique issue of verifying that the sender was of legal drinking age.

  • An image of the Facebook Gifts product categories.

    With thousands of gifts available on Facebook Gifts (and Karma), I was responsible for retouching, formatting, and deploying product photography throughout the experience.

  • An image of Facebook Gifts email receipts.

    Examples of Facebook Gifts email receipts.